Variable costs are exactly what they sound like - variable. These costs are only incurred when you sell something, and they vary in a direct relationship with sales.
Primary Sunk Investments are large investments in something that is primary to the way you do business. A factory would be a good example of this type of investment.
Fixed Period Costs are costs that you incur regardless of sales. Think of rent, or salaries. These expenses are there every month even if sales go down. These are the expenses that make slow times very hard, and these are the expenses we seem to be taking on more and more as a country. Here are a few examples:
- Debt Payments - these must be made on the agreed upon schedule
- Social Security - these checks have been promised to citizens
- Government Salaries - more government jobs equals more salary expense
Similarly, the U.S. government has no savings. We are in debt up to our ears. So any proposal to take on more fixed period costs, such as health care administration or extra workers, should be voted down almost immediately. We simply don't have the cash to pay for it.
As I am sure you have noted in other postings government run operations are not efficient. The "sunk costs" category is a "black hole." Private sector new businesses fail at an alarmingly high rate; government run operations have no (or few) standards from which to determine quality or success.
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