High Life!

What a great Super Bowl!!

Lead changes, Bruce Springsteen, and last minute drama. We got it all.

I watched all the commercials, and there was one that really stood out to me as making sense. Miller High Life's 1 second ad. Maybe you missed it. Here's a link to the pre-ad that they released a few days ago on YouTube.
http://www.youtube.com/watch?v=J9ut9tvqOHY

In 1 second Miller reminded you of their product, generated interest, and showed more branding consistency than anything I've seen in quite a while. These are the types of campaigns that prove a company is serious about the message they send. And I loved it. I'm actually going to buy Miller High Life next time I'm at the store. I'm going to reward them with my dollars!

It seems that corporate-America (no caps for "corporate" as a conscience choice!) is asking "When can we return to business as usual?". The answer they don't want to hear, and the answer that millions of Americans will need to admit, is "We are not returning to the old normal!"

Unemployment will grow to over 10%. Obama's reliance on the labor unions (again, no caps as a choice!) will be deepen this mess. Denial will go on for months. And all the while businesses that are providing truly valuable goods & services will meet their payrolls. Everyone else has a lot of pain to experience as they tighten the belts.

Me, I'm going to relax with a Miller High Life and enjoy a great day in Texas!