Monday, January 26, 2009

"This is the thanks we get?!"

Typically, the first 100 days of a new presidency are marked by media coverage that is critical of the new administration. This is the time when the nation wants to know if the campaign promises will be upheld. But that can't happen this time around. The media was so involved in Obama's election that they feel personally invested in his success. In fact, the media felt that a change in political direction was important enough for our country that it justified the disclosure of their "highly educated opinion" regarding the next president. They showed their cards and placed their bets with Obama. And they won! Their arguments for Obama were heard and acted upon. Unfortunately, the success of this gamble has had two negative consequences:
1) Consumers now realize that the media is biased, which means we cannot trust them nearly as much.
2) Now that the media "won" the election they don't know what to report on. Gloating won't work for much longer, and they can't tear down their hero without admitting some mistakes of their own.

The good news in this situation is that Obama will enjoy a time when he is free to change his stance without the media climbing all over him for it. The bad news is that the media has ceased to perform its primary job - providing visibility and increased accountability. Without those functions being performed the media will lose a big portion of relevance.

This is the primary explanation for why so many media companies are going bankrupt. Sure, online news coverage is a factor, but the bigger story is that media is just less relevant. Less relevant equals less profitable.

I can hear reports nation-wide saying "This is the thanks we get?!".

2 comments:

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